Category: eBrand

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3 More Personal Branding Predictions for 2011

Recently, Dan Schawbel released his seven personal branding predictions for 2011. Among them:

Your online personal brand will be consolidated Soft skills become more important than hard skills As the economy gets better, the war for talent ignites Social networks will become completely ineffective for one-to-many marketing efforts Personal brands have more responsibilities Social media…
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Personal Branding Interview: David Siteman Garland

Today, I spoke to David Siteman Garland, who is the Founder of The Rise To The Top, and the author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business. In this interview, David talks about how to grow your brand without spending a lot of money, how to compete with mega …

Corporate BrandingeBrandentrepreneurshipMarketingPersonal Branding

4 Brands Entrepreneurs Need to Build

Entrepreneurs need branding advice more than ever before. I recently wrote a very popular article for Entrepreneur Magazine that received over eight hundred shares on social networks. It was an introduction to personal branding specifically for entrepreneurs. Most entrepreneurs focus on building their corporate brands, and forget about their own. The issue with this is …

Book ReviewsCorporate BrandingeBrandInterviewPeoplePersonal BrandingSocial Media

Personal Branding Interview: Jennifer Aaker and Andy Smith

Today, I spoke to Jennifer Aaker and Andy Smith,who are the co-authors of The Dragonfly Effect. Jennifer is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business, and Andy Smith is the Principal of Vonavona Ventures. In this interview, Jennifer and Andy talk about what the Dragonfly Effect is, how Nike …

Career DevelopmenteBrandFuturesMarketingPersonal BrandingSocial MediaSuccess Strategies

7 Personal Branding Predictions for 2011

Every year, since 2007, I’ve made some personal branding predictions for the following year. In 2007, I predicted that we would see a surge in freelancers, which was accurate because 30% of all Americans are free agents now. I also mentioned that our education systems would start teaching classes around the new tools and web …

Corporate BrandingeBrandMarketingPersonal BrandingSocial Media

My Foreward for 30-Minute Social Media Marketing

Below is the foreward that I wrote for Susan Gunelius’s new book, 30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business (McGraw-Hill). She has also released a free bonus chapter that can’t be found in her book.


Right now, your competitors are using social media tools to advance their personal …

eBrandEducationPersonal BrandingSocial MediaSuccess Strategies

Pros and Cons of Combining Your Social Identities

Social media has all but reinvented the concept of personal branding. With the establishment of Facebook, Twitter, LinkedIn, blogs and other social media platforms, the opportunities for development, expression and expansion of personal brands has grown to extend never seen before.

Social media presence

I’ve spoken to many brand-conscious professionals, many from the Gen X …

Career DevelopmenteBrandJob SearchMarketingNetworkingPersonal BrandingReputation ManagementSocial MediaSuccess Strategies

10 Reasons Why YOU Should Care About Personal Branding

The demand for personal branding is increasing faster than I can type this post. Many of the reasons why you should build your personal brand have been discussed on this blog, including global competition, online presence management, and the need to stand out. The global population, from India to Malaysia, has been buzzing about the …

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Personal Branding Interview: Tamara Keith

Today, I spoke to Tamara Keith, who joined NPR in 2009 as NPR’s newest business reporter, covering the latest trends in housing and consumer spending to new developments in the ongoing financial crisis. She also hosts and produces “B-Side Radio,” an hour-long public radio magazine and podcast. In this interview, Tamara talks about how she …