Let Your Brand Tell a Story
We often think of branding as a one-time thing. Set up your visual aspects, refine your messaging, portray the brand, and engage customers and watch it catch on.
But branding is an ongoing initiative, and one aspect of it that really ties in the idea of “personal branding” is to make it uber-personal. And you …
Every Brand is a Newsroom in 2013
Newsrooms are still losing jobs—Newsweek, the Cleveland Plain Dealer, The New York Times all recently announced plans to cut more positions. My advice to those people being offered a buyout? Take the money and get ready to be appreciated again. Because now is the best time for a journalist to lose his/her job.
Writing, interviewing, …
A Look Ahead: Who Will You Be in 2013?
You may already have a list of personal resolutions to improve your quality of life in the New Year. Whether you want to spend more time with your family or start training for a marathon, the individual goals that you set are usually designed to improve all areas of your life in the process. An …
Personal Branding Lessons from the Real Housewives
I admit it: I am addicted to the Real Housewives.
And not just the show with the New Jersey ladies from my home state. I watch just about every edition sans Miami, and I secretly hope there is hope for the Washington, D.C. show to return.
If you keep up on this “garbage,” as my …
Personal Branding and Gaffes: Lessons from a Political Consultant
As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.
As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …
Personal Branding Accelerates Professional Advancement
Smart, strategic personal branding can accelerate professional advancement. There is no getting around it, ignoring its importance, or doing it half heartedly.
What a smart, strategic personal branding plan and blueprint can do is frame what you stand for and how to stand out, get noticed and become credible in your field or community. How …
Personal Branding Redemption
My job as an online reputation manager has brought me face to face with many high and low profile individuals living some of the most difficult, testing and trying times of their lives as they found themselves in the eye of the storm in reputation crises that threatened to derail their careers. When thousands of …
Hair Rules for TV and Online Video
August is truly the cruelest month for hair. So it seems appropriate that we tackle the silly and superficial, but oddly crucial, issue of on-camera hair.
We all know that your appearance on camera, whether it’s for TV or online video, is vital to making a good quick impression on your viewer and building your …
Anderson Cooper Is Good For The Gay Brand
“It’s strange that still today there is an aspect of selflessness to public figures coming out as gay.”
That was the first tweet I saw about Anderson Cooper coming out. Albeit relevant, it lead to a trail of thoughts about that exact subject. …
Just For Men: How to Look Great On-Camera
You are working hard to brand yourself and your business with written posts on your blog, Twitter feed, and Facebook page. But have you remembered to consistently brand your face?
Yup, that’s right. Part of your brand is how you look in photos and present yourself in videos. You want people to listen to what …