Use Your Micro Brand for Extra Perks
Do you have a micro brand? Do you know what a micro brand is?
Your micro brand is that thing you do on the side, but are still known for. If your primary personal brand is what people understand you do and stand for, your micro brand is that sideline or hobby that you enjoy …
Stand Firm On Your Speaking Rates
One of my problems as a professional speaker is that I’ve often been too willing to speak for free. This bothered my wife and my business partner to no end because, they said, my time and knowledge are worth something, and that I’m devaluing myself by speaking for free.
So I finally took the time …
Five Secrets To Write Outstanding Presentations
Want to write great presentations that leave your audience wanting more? Want to avoid Death By PowerPoint, but still need a slide deck?
The secret to outstanding presentationsHere are five secrets I use in creating outstanding presentations.
1) Start with the title.
I always start with titles similar to the ones I’ve done here …
5 Ways to Find the Time for Personal Branding
You’re busy, I get it. You’ve got your job or school. You have a social life. You just don’t have a whole lot of time to do any of it to a great extent. You’re keeping up with Twitter and LinkedIn, and even Facebook, but you’re not able to do any real brand building. That …
Standing Out with Polyvore
Have you heard about Polyvore? It’s a social networking site where people can look for brands and products and create their own collections called sets. Once you’ve created a set, you can share it with your friends and the whole Polyvore community. People can comment on your set, and you can also comment on other …
What Does Your Blogging Platform Say About Your Personal Brand?
What does your blogging platform say about you? Are you sending a message just by having the blog platform you have? Are there certain types of people who choose one platform over the other? See what your chosen blog platform could be saying about you.
Select your weapon
Blogger.com: I’m new to blogging and technology. …
Tips For Positioning Your Book In A Crowded Field
One of the best examples of book title positioning and personal branding I’ve found in a long time is Jennifer Lee’s The Right-Brain Business Plan: A Creative, Visual Map for Success.
I was immediately impressed by the book’s positioning, it’s excellent execution, and its strong sales. The more I looked and read, the more I …
Writing Your Personal Brand Bio When You Change Careers
How do you redefine yourself professionally, when you’ve spent several years getting it down pat the first time?
Timothy Brandt posed that question — sort of — to me and my Branding Yourself co-author Kyle Lacy last week on Twitter.
How can I start my IT bio when I received experiences from business positions?
For …
7 Content Marketing Tips for Small Business Success
Content marketing is a small business marketing tool that helps the Davids of business compete against their Goliath competitors.
Content marketing is a brand-building technique that helps individuals and businesses build lasting relationships with clients, customers, and prospects using helpful & relevant information shared in an editorial, i.e., non-selling, format.
It’s a technique as useful …
Your Personal Brand is Not About You
Its a personal brand, so it should be all about you, right?
Your accomplishments. Your history. Your personality. Your unique perspective.
Right? Wrong.
If your personal brand is all about you, no one is going to care.
You will be ignored. People will yawn.
Your personal brand needs to answer WHY: Why do they care?…