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    Every Brand is a Newsroom in 2013

    Newsrooms are still losing jobs—Newsweek, the Cleveland Plain Dealer, The New York Times all recently announced plans to cut more positions. My advice to those people being offered a buyout? Take the money and get ready to be appreciated again. Because now is the best time for a journalist to lose his/her job.

    Writing, interviewing, …

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    Posted in Corporate Branding, Marketing, Media Branding, Personal Branding

    I Need Your Help: Sharing a Personal Branding Struggle

    Personal branding reader, I could really use your help.

    It’s always easier to dole out advice to other people, but, as I’m sure you can attest, applying personal branding words of wisdom to your own big plans can be messy, soul-searching work. Seeing yourself through the eyes of a colleague or client almost needs to …

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    Posted in Brand Yourself As, Career Development, Me 2.0, Personal Branding

    The Personal Branding Content Lifecycle

    To create a credible and influential personal brand requires that you create remarkable content. Here is a flow chart that details the different stages of the personal branding content life cycle. Use it to help you understand the different stages and how to use each stage more effectively as you create the brand called you.…

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    Posted in Brand Yourself As, Personal Branding, Reputation Management, Success Strategies

    Personal Branding Interview: Emily Bazelon

    Today, I spoke to Emily Bazelon, who is a senior editor at Slate and co-editor of DoubleX, Slate’s site for women. She is also a contributing writer for the New York Times Magazine and the Truman Capote law and media fellow at Yale Law School.  In this interview, Emily talks about how she first got …

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    Posted in Career Development, Interview, People, Personal Branding, Social Media, Success Strategies

    Personal Branding Interview: Pat Olsen

    Today, I spoke to Pat Olsen, who is a lead writer for the popular New York Times column, “The Boss” and also writes a 1st-person executive column for On Wall Street and Family Business magazines.  In this interview, Pat goes over her writing background, gives journalism advice and more.

    What inspired your “The Boss” column…
    Read the Rest →
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    Posted in Career Development, Interview, People, Personal Branding, Success Strategies

    Personal Branding Interview: Curtis Silver

    Today, I spoke to Curtis Silver, who is a full time geek, writer & father who moonlights from 9-5 as a financial analyst.  He is also a blogger for Wired.  In this interview, we discuss how technology has blended personal and professional lives, Curtis’s career, how journalists use social networks to think of stories, and …

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    Posted in Career Development, eBrand, Interview, People, Social Media

    Personal Branding Interview: Richard Sambrook

    Today, I spoke to Richard Sambrook, who is the Director of the BBC’s Global News division, responsible for leading the BBC’s international news services across radio, television and new media.  In this interview, Richard talks about the future of journalism, how the demographics of his blog readers compare to the BBC’s, international news, personal branding …

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    Posted in eBrand, Interview, People, Personal Branding, Social Media

    Personal Branding Interview: David Gelles

    Today, I spoke to David Gelles, who is a reporter at The Financial Times and has been in the media industry for years, at places such as Forbes, The Miami Herald and The New York Times.  In this interview, David talks about how social media impacts different types of people, how journalism and his role …

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    Posted in eBrand, Interview, People, Personal Branding, Social Media

    Personal Branding Interview: Scott Kirsner

    Today, I spoke with Scott Kirsner, who is a Boston Globe journalist and has just released his third book called Friend, Fans & Followers: Building an Audience and a Creative Career in the Digital Age.  In this interview, Scott examines the difference between achieving creative success in the 20th and 21st century.  He also talks …

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    Posted in Book Reviews, Career Development, eBrand, entrepreneurship, Interview, People, Personal Branding, Social Media, Success Strategies

    Personal Branding Interview: Anita Bruzzese

    Today, I spoke with Anita Bruzzese, who is a nationally syndicated columnist on the workplace and award-winning journalist.  You might have seen her work in your local newspaper or in USA Today.  In this interview, Anita weighs in on career development versus personal brand management, how she got her role as a syndicated columnist, if …

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    Posted in Book Reviews, Career Development, Interview, People, Personal Branding
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