Spread Your Brand Message Offline
The Internet has revolutionized marketing. Now, in a matter of seconds, at very little cost, you can spread your brand message and engage with your market around the world. Online marketing is so affordable and effective that many small businesses, especially those focused online, ignore offline marketing opportunities. But you don’t need a WI-FI connection …
When Words and Body Language Convey Two Different Messages
Communication is more than just the words we speak. Words are one half of the message in communication, with non-verbal aspect making up the other half. Body language affects a great deal of how we communicate. What we say and what we communicate are two different things, if you will. Body movements and gestures, posture, …
Networking Buddies (When BNI Failed, I Won)
There are many folks who are strong believers in BNI and how it has helped them grow their businesses. For me, BNI never helped. I attended and even joined a BNI group, went for a year and saw no value. I know that this is not the common experience, but if it is your experience, …
Why You Should Start Your Personal Brand in College
As a college student, you have a lot of things to worry about. You’ve got classes, clubs, a job, and a social life to take care of. Planning ahead for your career is one of the last things you’re thinking about as an underclassman.
Though your career might seem far away, it actually starts right …
Is It Time For A Personal Rebrand?
In many people’s careers, mine included, you sometimes get to the point where you’ve run out of room in your personal brand. For me, I had a stellar career in finance but got to the point where I no longer enjoyed the work or the brand that I’d built up for myself as the “young …
How Oversharing on Social Media Can Hurt Your Career
Social media can help you network and even find a job, but it can also hurt your career, particularly if you are one of the millions of “oversharers” out there. In this era of Facebook and Twitter, it’s perfectly acceptable to post your thoughts or status, even if it’s every ten minutes, but job seekers …
Quarterly Reports
Four times a year, publicly traded companies are required to submit quarterly earning reports to the Security Exchange Commission. The information disclosed in these reports provide a snapshot of the financial health of the company. Earning reports are part of a stewardship process – investors have entrusted firms with money to run the company and …
How to Brand Yourself Outside of Your Career
We know your personal brand is all about how other people see you. It’s how we market ourselves to others. Usually, when we think about our personal brand, we tend to focus on the professional aspects to further our careers.
But what we do in the workplace is not the only thing that impacts our …
How LinkedIn Can Help You Get Your Dream Offer
If you still don’t have a LinkedIn account or you think LinkedIn isn’t worth the time, think again. LinkedIn is one of the most effective networking tools. It can help you reach key people, get your dream offer and move your career to the next level.
If someone you know is already working in a …
Personal Branding Weekly – Gambling Your Brand
Taking more risks and letting your hair down when there’s an air of anonymity because you’re some place you’ve never been or will never be again can have more than interesting consequences with our ever growing social footprint. Our social memories are lasting.
This has been the topic of many tweets, updates and blog posts …