• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • REQUIRED: A Custom Facebook URL For Your Brand Name

    At midnight on June 13th, Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to.  From my perspective, this is perhaps the most important news since Google released their profile pages a few months ago.  I want to take a few minutes to go over what this means for your personal brand, the brands you associate with and, of course, Facebook.

    Your personal brand

    A custom Facebook URL, or http://facebook.com/YourFullName, is extremely valuable to you. First, since Google is how people find you, including the press, hiring managers, and customers, claiming the results for your name is imperative.  A custom Facebook URL will rank very high in Google and can fill up one of the results for your name.  Second, a shorter URL will be easy for your audience to remember, so if you make a presentation or you want to link to your Facebook profile, it’s seamless and obvious.  Third, if you don’t claim your custom URL and someone else does, you’re out of luck and have almost no chance to reclaim it at a later date.

    Recommendation: Saturday morning, June 13, at 12:01am EDT, rush to get your custom URL and choose “yourfullname” (one word) instead of the other options Facebook gives you because it’s more SEO friendly.  You can claim your user name here.

    Brands you associate with

    If you have a company, work for a company or want to start a company down the road, then you might want to think about claiming a custom URL for your “fan page.”  This will help you, just like your profile page, in the search results in Google.  It also helps you when you communicate with your stakeholders.  Your URL could be http://facebook.com/yourcompanyname or http://facebook.com/yourproductname.

    There are four catches:

    1. Only pages with more than 1,000 fans before May 31 will be eligible to choose a username.
    2. You can’t choose generic vanity URLs.
    3. You can’t change or transfer usernames/URLs
    4. You can prevent your trademarks from being registered as usernames. Here is the form.

    Recommendation: Saturday morning, June 13, at 12:01am EDT, if you fulfill the above “catches,” go ahead and choose your custom URL for the pages you own.  If you don’t have more than 1,000 fans, then it’s time to hustle and work to hit that number and then claim your name.  If you have a trademark, then you should fill out the prevention form right now!

    Facebook’s mission

    Facebook is giving you custom URL’s because it optimizes their site almost completely over time, which means Facebook pages and profiles will all rank high in google, thus pull in more traffic to Facebook.  With the 1,000 fan rule in place, they are forcing companies to market their pages or pay for advertising in order to hit that number and secure their URL.  At the end of the day, hopefully, this means more money for Facebook, which pleases stakeholders/shareholders.


    Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the New York Times and Wall Street Journal bestselling author of Promote Yourself: The New Rules For Career Success (St. Martin’s Press) and the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future (Kaplan Publishing), which combined have been translated into 15 languages.

    Tagged with:
    Posted in Corporate Branding, eBrand, Interview, Marketing, news, Personal Branding, Reputation Management, Social Media, Success Strategies
    Promote Yourself Newsletter
    Sign Up & Download For Free:
    10 Personal Branding Secrets You've Never Heard Before
    19 comments on “REQUIRED: A Custom Facebook URL For Your Brand Name
    1. avatar

      What do you suggest a user do if for some reason their “full name” is taken? What symbols/numbers are a good backup plan?

      Let’s take my name for example: Am I better off going with “ChrisSalazar1” or “Chris.Salazar”?

      I agree with all your reasoning above because this really fits into a “Branding Package.” For many Facebook is the main piece or is the last piece to the puzzle that creates their Corporate/Personal Brand and making this easy but GIANT update is essential.

      Thanks for your thoughts,
      Chris Salazar

    2. avatar

      Excellent information. Thank you. I just joined FB a few weeks ago and haven’t spent much time on it. I use Twitter much more. Sounds like I should get a fan page and try to increase my fan base correct?

    3. avatar
      Joe Eh says:

      If I fill out the “Preventing the Registration of a Username” form, will I be able to register the trademark name at a later date when I reach 1000 fans? Or once I fill out the form, the Username is blacklisted forever?

    4. avatar


      Should I try to get facebook.com/adam since my last name is so tricky to say and spell, or should I still stick with my full name?

    5. avatar
      Rory says:

      Interesting. I keep my FB page completely private, but professional. I will be trying to claim my name regardless, in case I want to use it in the future (yep, I’ve been listening to Dan for a while!)

    6. avatar
      Just Curious says:

      I’ve got an unusual first and last name that combined are 14 characters in length. I`m also a journalist and routinely have to spell both my first and last names to people I call for interviews.

      There are only roughly about 300 other people on Facebook who have my first name and only 90 people who have my last name. With regards to the combination of my first and last names together, I’m the only person on Facebook with that combination.

      For people with long and unusual names (i.e prone to being misspelled) first and last names, do you recommend putting a period (.) between the first and last name? Or going with the firstnamelastname smooshed together? Or just going with the first name only (if that name is uncommon and longer than 5 characters).

      Thanks for your advice.

    7. avatar
      Mike says:

      I got my name as the username.

      You don’t need 1,000 Fans to get your own username.

      Your Facebook account must be registered before June 9 as the only criteria.


    8. avatar
    9. avatar
      mutuelle says:

      It’s cool to have your own name or full name at the url,people who don’t get conservative about the privacy ,work for them so much,It’s allowing you be searched easily ,for me ,I got many old friends this way,many of them are not living in that town I’m living in,even the country …And as Rory said, It’s professional also…

    10. avatar
      mutuelle says:

      well, It’s really interresting. I’m not a face book user (shame on me! we’re in 2009 for god’s sake :)! but I have to have a look on this! thanks guys!

    11. avatar
      mutuelle says:

      it’s really interresting! i will have to have a look on it even if i don’t really use facebook

    12. avatar
      assurance says:

      I’ve always kept my Facebook page private and individual but you’re right, this can be a good way to promote me, i’ll make it public.

    13. avatar
      mutuelle says:

      is very important to have the name on his facebook account so that you may well defined

    14. avatar
      Jowita says:

      I wanted to post the above on the Facebook discussion board, but after typing the captcha and clicking on “Post reply” I was redirected to my own page settings – and the reply was not posted, so it looks like I can’t even post anything there not having a personal profile, but only a Facebook page. I hope somebody will know the answer to my question here.
      I will appreciate any help and tips on how I can get a custom URL for my Facebook PAGE without having a personal profile there.

      Thanks in advance,

    15. avatar

      Global b2b directory is the free business directory where you can easily submit your business listings. Submit url free. Fast approval web directory.

    16. avatar

      my facebook url go to personal page. can i change so the url go to my fan page? yes, i have more than 1000 fans.

    11 Pings/Trackbacks for "REQUIRED: A Custom Facebook URL For Your Brand Name"
    1. […] June 9, 2009 by Chris Salazar UPDATE:  Dan Schawbel (as I suspected) sees facebook usernames as not just important, but required […]

    2. […] Finally, get your own vanity url. Something like http://facebook.com/DavidJGarcia. In the past, the only way to send someone directly to your facebook page was with a complicated link (http://www.facebook.com/profile.php?id=17817624) or a redirect (facebook.davidjgarcia.com). Starting this weekend, however, all that changes. You’ll be able to register for http://www.facebook.com/yourname. The catch? You’ve got to get it before anyone else. This may create a virtual land rush, so make sure you get yours before you’re stuck with something like facebook.com/doej0hn72 (further reading). […]

    3. […] REQUIRED: A Custom Facebook URL For Your Brand Name […]

    4. […] June 10, 2009 · No Comments I hadn’t been on Facebook primarily to keep my personal identity separate from other ones (read about my online identity crisis), but Dan Schawbel from the Personal Branding Blog had a post yesterday afternoon announcing that Facebook will be offering custom URL’s (read the entire post here). […]

    5. […] Dan Schwabel, the personal branding expert, advises that you do not get cute with your username and simply pick your real name to ensure people can find […]

    6. […] Siehe auch Personal Branding (fuellhaas.com) Facebook Vanity URL für die Online-Reputation (PR Blogger) A Custom Facebook URL For Your Brand Name (Personal Branding Blog) […]

    7. […] Last Friday night custom facebook url’s became available to individuals.  more […]

    8. […] should have for fan recruitment is to reach the “25 fan” mark. This will allow you to select a custom Facebook URL for your Fan Page, which is a great marketing tool when promoting it to potential followers face-2-face (via […]

    9. […] month of usage and then decide which urls to leave in your signature. Like with LinkedIn, use your Facebook vanity url if you decide to include your Facebook profile in your email […]

    10. […] blog, otherwise use your best social media profile such as your LinkedIn vanity url, your Facebook vanity url or personal branded Facebook page, […]

    Leave a Reply

    Your email address will not be published. Required fields are marked *


    Content Partners
    As Seen In