Category: eBrand

Book ReviewseBrandInterviewPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Chris Garrett

Today, I spoke to Chris Garrett, who is a professional blogger, Internet Marketing Consultant, new media industry commentator, writer, coach, speaker, trainer, web geek, and co-author of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. In this interview, Chris talks about how blogging has changed in the past few years, if it’s still …

eBrandMarketingPersonal BrandingSocial MediaSuccess Strategies

R.I.P Twitter as a Marketing Platform

A marketing platform is a mass communication tool that allows you convert subscribers (readers/fans) into leads. Marketing, by definition, uses a mix of place, product, promotion and price to create a transaction between a buyer and a seller. It’s not about brand awareness or customer support. The focus of a marketing platform is to drive …

Career DevelopmenteBrandJob SearchNetworkingPersonal BrandingSocial MediaSuccess Strategies

Build Your Digital Relationships Before You Need Them

The old rules of professional networking translate to the online world as well. I’m sure you’ve heard the phrase “build your network before you need it.” Every single job search success story that I’ve heard stems from someone already having a network, tapping into that network, and then securing referrals and interviews from it. In …

Book ReviewsDatingeBrandInterviewPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Julie Spira

Today, I spoke to Julie Spira, who is known worldwide as the Cyber-Dating Expert, and is the author of The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online. In this interview, Julie talks about personal branding as it relates to online dating, her predictions for the future of online dating, how …