Category: eBrand

Book ReviewsCareer DevelopmentCorporate BrandingeBrandInterviewMarketingPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Harry Beckwith

Today, I spoke to Harry Beckwith, one of the world’s most respected marketers, has advised 23 Fortune 200 companies, including Target, ABC and Wells Fargo. Harry first book, Selling the Invisible, was named one of the top ten business and management books of all time. In this interview, Harry talks about personal branding from a …

Brand Yourself AsCareer DevelopmenteBrandMe 2.0Personal BrandingPositioningSocial MediaSuccess Strategies

What Type of Personal Brand Do You Want to Develop?

Your personal branding strategy depends solely on your long-term goals. You have to brand yourself for the career you want, not the job you have. This means that how you brand yourself online is completely dependent on your chosen career path: employee, entrepreneur, and consultant. Each of these types of workers has to maintain their …

Book ReviewsCorporate BrandingeBrandInterviewMarketingPeopleSuccess Strategies

Personal Branding Interview: Jim Kukral

Today, I spoke to Jim Kukral, who is a web marketer & business web coach, speaker, long-time award-winning blogger, customer evangelist, writer, online monetization expert, and author of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (Wiley). I contributed personal branding advice to Jim’s new book. …

Corporate BrandingeBrandInterviewPeoplePersonal BrandingSocial Media

Personal Branding Interview: Jim Petrus

Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collection’s social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using …

eBrandInterviewMarketingPeoplePersonal BrandingSocial MediaSuccess Strategies

Personal Branding Interview: Judy Shapiro

Today, I spoke to Judy Shapiro, who is Chief Brand Strategist of Cloud Linux, CEO of engageSimply a social media/ direct marketing communications company and contributor to  In this interview, Judy talks about how she got started in the advertising world, how the industry has changed since she started, calculating the ROI of social …

eBrandPersonal BrandingSocial Media

3 Best Free Twitter Background Makers for Your Personal Brand

How to have a personal brand-building background image on your Twitter profile that looks like it came from a professional graphic designer… almost.

Although there are many websites that let you download Twitter backgrounds, here I focus on the few sites that let you generate backgrounds with your own personal branding information.

1) Twitbacks

Alexa: …