Search Results for: lessons in personal branding

Corporate BrandingMedia BrandingPersonal BrandingReputation Management

Personal Branding and Gaffes: Lessons from a Political Consultant

As the presidential campaign wraps up I wanted to talk to a political consultant, someone who is constantly thinking about how to manage the personal brand of politicians.

As managing director for SKDKnickerbocker, Stefan Friedman does crisis communications and brand building for corporations, non-profits, unions, and politicians. He also happens to live down the street …

Brand Yourself AsPersonal BrandingReputation Management

Personal Branding Lessons From Justin Bieber’s Hairstyle Backlash

Worthy inspiration may not matter

Bieber is dedicating some of his locks to Ellen DeGeneres to auction on behalf of Gentle Barn organization and is doing the same with other celebrities. This good natured inspiration and the fact his hair is merely a shorter version of the same style give little comfort to super fans …

Brand MysteryBrand Yourself AsPersonal BrandingSuccess StorySuccess Strategies

Lessons from Rachael Ray’s Path to Personal Branding Success

Daytime television hostess, Food Network celebrity chef, and best-selling author – Rachael Ray’s career has many lessons to teach those interested in achieving personal branding success from zero to 60 in less than a decade.

In less than 10 years, Rachael Ray’s personal brand has taken her from an Albany, NY, grocery store to multiple …