The personal branding wave is continuing to evolve and develop. Of course, the emergence and popularity of the social web has accelerated the process. Today’s job seeker, as well as those interested in progressing within a company and/or industry, have embraced the process as welcome and necessary.
Many of you are working hard to identify … Read the Rest →
I was researching for a UCLA Extension Marketing Master Class I’m giving in Istanbul in October on Global Branding and International Expansion and came across a subject I thought would be of interest to Personal Brand Blog readers: the brand tagline.
For the class, I’ll be looking at taglines for cities, counties, and countries. But … Read the Rest →
Like millions of people around the world, I was shocked and saddened by Michael Jackson’s untimely death last Thursday.
I found out on Twitter. And, it’s true, I’m a ‘closet’ Michael Jackson fan. I realized that as his music and videos filled the airwaves – he was the backdrop of my life for decades. … Read the Rest →
Personal branding is more important now than ever before. The economic downturn is not favorable to shrinking violets…you need to be front and center.
Twitter is everywhereLinkedIn, Facebook, Twitter – these seem to be the favorite tools of job-seekers and personal branders. And this week, because of geo-political reasons in Iran, Twitter has taken … Read the Rest →
Facebook made available ‘personalized’ URL’s at midnight on Friday. I got mine facebook.com/beverlymacy. Did you get yours? Another personal branding opportunity!
Your Digital DNAAs more and more people realize the value and importance of personal branding, I thought it important to take a step back and remember that your online/digital presence is absolutely necessary … Read the Rest →
You’ve written your Personal Brand Statement. You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.
Brand PromotionHave you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you … Read the Rest →
As many of you know, I teach Social Media Marketing for the UCLA Extension. I launched the class in the fall of 2008, and we’re in the middle of the Spring 2009 semester. We have 72 people enrolled in the class. Since the Extension focuses on adult education, the class is a perfect representation of … Read the Rest →
In preparing for this week’s blog post, I put out the question on Twitter, “What would you like to hear about this week on the topic of personal branding?” What bubbled up was “re-branding”.
Great topic. Today’s economic climate is creating an interesting juxtaposition: your digital life and reputation is fast-paced, but your business growth … Read the Rest →
“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.” Brian Tracy
If you don’t know who Brian Tracy is, you owe it to yourself to find out. I am a huge fan of sales and motivational speakers and Brian Tracy is one of the best.
The Role…“The unexamined life is not worth living.” Socrates
I am often asked to help professionals develop and maintain their personal brand. I often think that the best answer is “Follow your bliss” and the rest will follow. And that is largely true. However, the workplace has become so competitive that personal branding is critical. So, … Read the Rest →
