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    Making the Brand

    The personal branding wave is continuing to evolve and develop. Of course, the emergence and popularity of the social web has accelerated the process. Today’s job seeker, as well as those interested in progressing within a company and/or industry, have embraced the process as welcome and necessary.

    Many of you are working hard to identify …

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    Posted in Brand Yourself As, Personal Branding, Reputation Management

    Personal Brand Taglines

    I was researching for a UCLA Extension Marketing Master Class I’m giving in Istanbul in October on Global Branding and International Expansion and came across a subject I thought would be of interest to Personal Brand Blog readers:  the brand tagline.

    For the class, I’ll be looking at taglines for cities, counties, and countries.  But …

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    Posted in Brand Yourself As, eBrand, Personal Branding, Reputation Management

    The Michael Jackson Brand


    Like millions of people around the world, I was shocked and saddened by Michael Jackson’s untimely death last Thursday.

    I found out on Twitter. And,  it’s true, I’m a ‘closet’ Michael Jackson fan.  I realized that as his music and videos filled the airwaves – he was the backdrop of my life for decades.  …

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    Posted in Personal Branding, Positioning, Success Story

    Twitter Takes Center Stage

    Personal branding is more important now than ever before.  The economic downturn is not favorable to shrinking violets…you need to be front and center.

    Twitter is everywhere  

    LinkedIn, Facebook, Twitter – these seem to be the favorite tools of job-seekers and personal branders.  And this week, because of geo-political reasons in Iran, Twitter has taken …

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    Posted in eBrand, Personal Branding, Reputation Management, Social Media

    Your Digital DNA

    Facebook made available ‘personalized’ URL’s at midnight on Friday. I got mine facebook.com/beverlymacy. Did you get yours? Another personal branding opportunity!

    Your Digital DNA

    As more and more people realize the value and importance of personal branding, I thought it important to take a step back and remember that your online/digital presence is absolutely necessary …

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    Posted in Brand Yourself As, eBrand, Personal Branding, Positioning, Reputation Management, Social Media

    Be Your Own Brand Manager

    You’ve written your Personal Brand Statement.  You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.

    Brand Promotion

    Have you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you …

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    Posted in Brand Yourself As, Career Development, Interview, Personal Branding, Positioning, PR, Reputation Management, Social Media

    Personal Branding in Social Media Marketing Class at UCLA

    As many of you know, I teach Social Media Marketing for the UCLA Extension.  I launched the class in the fall of 2008, and we’re in the middle of the Spring 2009 semester.  We have 72 people enrolled in the class.  Since the Extension focuses on adult education, the class is a perfect representation of …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Success Strategies

    Re-Branding is More Than a Logo Change

    In preparing for this week’s blog post, I put out the question on Twitter, “What would you like to hear about this week on the topic of personal branding?”  What bubbled up was  “re-branding”.

    Great topic. Today’s economic climate is creating an interesting juxtaposition: your digital life and reputation is fast-paced, but your business growth …

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    Posted in Brand Yourself As, Corporate Branding, Personal Branding, Reputation Management

    Confidence in Your Personal Brand

    “A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.” Brian Tracy

    If you don’t know who Brian Tracy is, you owe it to yourself to find out.  I am a huge fan of sales and motivational speakers and Brian Tracy is one of the best.

    The Role…
    Read the Rest →
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    Posted in Brand Yourself As, Personal Branding, Success Strategies

    The Importance of Self-Assessment

    “The unexamined life is not worth living.” Socrates

    I am often asked to help professionals develop and maintain their personal brand. I often think that the best answer is “Follow your bliss” and the rest will follow. And that is largely true. However, the workplace has become so competitive that personal branding is critical. So, …

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    Posted in Career Development, Personal Branding, Success Strategies
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