• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    Why You Should Think About Google Featured Snippets Again for Your Brand

    Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in several different formats, including video.

    How is this important for your …

    Tagged with: , , , , ,
    Posted in Personal Branding

    Why a Personal Email Address Matters

    Do you have one?

    Do you have more than one?

    How many personal email addresses do you have?

    Personal Email Addresses Matter

    In my case I currently have three that I regularly stay connected with and respond to inbound email. How many do you have? If none, why not? Perhaps this post will help change …

    Tagged with: , , , , , , , ,
    Posted in Career Development, Personal Branding, Reputation Management

    Is Someone Getting the Best of You?

    Every day we wake up we have a choice. We can choose to plod through the day or not. We can choose to go thru the motions or not. We can choose to do our best work or not. I tend to fall into the last point here. Sure, there are days when you are …

    Tagged with: , , , , , , , ,
    Posted in Personal Branding, Skill Development, Workplace Success

    Master Google AuthorRank to Improve Personal Search Rankings

    Google’s new AuthorRank algorithm is going to help you make a big splash in the personal branding arena, because Google is going to be able to rank the trustworthiness of blog and article authors, and your score could have a positive or negative effect on your article’s placement in the search rankings.

    I wrote about …

    Tagged with: , , ,
    Posted in Brand Yourself As, Personal Branding, SEO

    Should My Real Name Be My Domain Name?

    For a long time, businesses could be successful by buying a domain name that exactly matched the keywords of what they did. For example, if you owned a keyboard sanitizing service, you would buy something like KeyboardSanitizing.com.

    Without any extra work, you could occupy a top 5 ranking on Google, easy peasy, thanks to the …

    Tagged with: , , ,
    Posted in Brand Yourself As, Career Development, Personal Branding

    Google AuthorRank Helps Personal Branding

    If you’ve been hearing some talk about Google’s new AuthorRank algorithm, you need to pay attention to what’s going on with it, because it’s going to affect not only your SEO, but your personal branding.

    AuthorRank is Google’s determination of how much they trust you to provide interesting, valuable content, and not dirty, nasty spam.…

    Tagged with: , , ,
    Posted in Brand Yourself As, Career Development, Personal Branding, Reputation Management, SEO

    Goliath Google vs. Facebook Mark: Google Loses the Battle

    Social media’s space has become so crowded that CNBC now has a Social Media stock analyst whose entire specialty are the social media stocks. Groupon, LinkedIn, Google and the closely watched upcoming Facebook IPO including commentary on its pre-IPO private market performance.

    Goliath Google launches +

    Google launched it’s own social network, Google+, in July …

    Tagged with: , , ,
    Posted in Career Development, Corporate Branding, Personal Branding, Social Media

    Direct Sellers: What Do Google+ Additions Mean to You?

    Google+ recently rolled out some new features along with Google+ Brand Pages. The site seeks to enhance its users’ experience, giving people a greater ability to connect, interact, and play within the platform.

    So what exactly are these new additions, and how would these affect direct sellers? Well, as a direct seller, you have the …

    Tagged with: , , ,
    Posted in Personal Branding

    Direct Sellers: Google+ and the You in Your Brand

    There are some who want to argue that direct selling isn’t really a “business” and I say that’s not true.  It is a business. A small business and a very personal business.  I liken it to having a plethora of mini-franchisees growing, developing, dreaming about and selling your product or service.  Direct selling has come …

    Tagged with: , , ,
    Posted in Personal Branding

    Three Expert Secrets to Winning Your Personal Branding Search

    Winning search for your name is a great personal branding achievement, especially if you have an uncommon name. Having a unique name like Erik Deckers is a no-brainer. Toss up a blog, a Twitter account, and your LinkedIn page, and you’re all set. Just make sure to keep your social media footprint clean, and you’ll …

    Tagged with: , , ,
    Posted in Personal Branding, SEO
    Content Partners
    As Seen In