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    3 Pitfalls to Avoid to Increase Sales

    Have you ever been frustrated by trying to give business to someone who is too distracted to take your money?

    These types of occurrences are great reminders of what NOT to do when an interested prospect is in our presence. The whole idea of getting a sale is to make it EASY for the other …

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    Posted in entrepreneurship, Personal Branding, Reputation Management

    3 Strategies to Encourage Increased Business

    1. Prompt replies

    Have you lost business? Consider this scenario:

    “Anna” reported that she wanted to order an expensive cake from a highly reputable bakery. Upon recognizing the baker was too busy to consult, and the other employee tasked with calling back was pre-occupied, Anna took her business elsewhere.

    The eternal sales motto is, “Make …

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    Posted in entrepreneurship, Personal Branding, Success Strategies

    Marketing Techniques to Grow Attention and Sales

    1. Create a unique title

    Have you given thought to your title or is it time for an update?

    Upon hearing the title, “Director of First Impressions” my attention was immediately grabbed as I cheerfully recognized the title replaced the traditional and boring word, “Receptionist”.

    The clever title captures a few important ideas and tips …

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    Posted in entrepreneurship, Personal Branding, Reputation Management

    Transform Appreciation into a Returning Clientele

    On a personal note, I always enjoyed services provided by “Georgette”. She excels in her field, is fun to talk with and always expresses her appreciation for my business. To my surprise, I received an unusually sweet note of appreciation in the mail from her in honor of the holidays. Why am I sharing this …

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    Posted in Personal Branding, Reputation Management

    Develop Today’s Relationships into Business Next Year

    Have you ever wondered what to do with all those business cards on your desk and names in your database? Your time has come to use them all, and to differentiate yourself from almost everyone else.

    In January, you have a total of 31 days to call every client and prospect, you ever met, to …

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    Posted in entrepreneurship, Personal Branding, Reputation Management

    Being the Business Doctor

    On a social level it may be considered wrong to judge another. However, on a business level, judging becomes a necessity prior to investing in any type of service, and particularly so when it comes to medical care.

    “Jeanette” relayed that upon visiting her doctor, she was dismayed by the fact he appeared lazy on …

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    Posted in entrepreneurship, Personal Branding, Reputation Management

    How to Save Face When Things Go Wrong

    In my professional life I have found that when one mishap occurs with a client several more will follow. The succeeding chain-of-events tend to be embarrassing and aggravating. Worse yet, we sometimes feel like never showing up for business again. But we all know that won’t work, so what will?

    “Be strong” is the slogan …

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    Posted in entrepreneurship, Personal Branding, Success Strategies

    5 Strategies to Boost Sales for the New Year

    1. Your favorite client

    Out of all of the clients you currently have, who is your favorite and why? This question is important on a number of levels. The first reason is, in my opinion, as long as you work, you may as well enjoy it as best you can.

    Seriously consider the traits of …

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    Posted in entrepreneurship, Personal Branding

    5 Strategies to Sell Well

    1. Sell honestly

    Honesty comes in all forms including honesty to self. Do you in fact believe 100% in what you have to offer as an entrepreneur or as a sales representative will it benefit your clientele?

    Should any inkling of doubt creep into your mind, your first priority is to resolve the issue. Is …

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    Posted in entrepreneurship, Personal Branding, Reputation Management

    Your Story Creates Success

    Have you ever said to yourself, “It’s of no use to continue” upon not being able to create the right connection with your prospect?

    Often, an excuse will be created as to why the effort to continue will not be worthwhile. And, on occasion, the potential buyer will yell at the salesperson, “Get out of …

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    Posted in Personal Branding
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