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    Content Marketing for Your Personal Brand

    Content is a tool used to develop awareness. Content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” (-Junta42)

    So, how do we take awareness-developing content and turn it into …

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    Posted in Personal Branding

    3 Ways to Use Search and Authenticity in Personal Branding

    I was skimming through Chris Brogan’s posts and happened across a post called: A Counterpoint to the Branding Craze. This caught my attention because I am a huge advocate for branding, in both the personal and professional world.

    I have tried to use my blog to create a brand identity for myself and my company …

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    Posted in Corporate Branding, Employer Branding, Personal Branding, Social Media
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