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    10 Tips for Boosting Your Startup’s Google Ranking

    You’re living the dream and working to get your startup off the ground. Congratulations; getting started is half the battle. The other half is getting noticed and gaining recognition. There’s no question here: The best way to accomplish this is to boost your Google ranking. As the most popular search engine in the world, it …

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    Posted in entrepreneurship

    Making a Name for Your Personal Brand

    In a time where virtually every word imaginable has been used in the creation of a brand name, many entrepreneurs and business owners are finding it difficult to get ahead. The fact is that startups now have to compete on a global scale, increasing the odds of there being some heavy competition against your personal …

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    Posted in Corporate Branding, Personal Branding, Positioning

    Top Tips on How Content Marketing Can Help Your Personal Brand

    When building a personal brand we can miss the mark on creating greater visibility online. One way to achieve this is through great content marketing. This strategy not only opens the door to subscribers, but it also builds credibility. Blogging is not a new concept, and the power of creating content your audience that search …

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    Posted in entrepreneurship, Personal Branding

    How to Improve Your Career in Your Free Time

    How do you get ahead in the workplace?

    Some people over-deliver on projects they are assigned, hoping to be recognized with increased pay or a promotion. Others look for inefficiencies in the company that can serve as new leadership opportunities. Still, some employees favor becoming a voice of the brand, writing external-facing articles and speaking …

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    Posted in Career Development, Career Resources, Media Branding, Networking, People, Skill Development, Success Strategies, Workplace Success

    Every Brand is a Newsroom in 2013

    Newsrooms are still losing jobs—Newsweek, the Cleveland Plain Dealer, The New York Times all recently announced plans to cut more positions. My advice to those people being offered a buyout? Take the money and get ready to be appreciated again. Because now is the best time for a journalist to lose his/her job.

    Writing, interviewing, …

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    Posted in Corporate Branding, Marketing, Media Branding, Personal Branding

    How To Build Your Brand And Sell More Books

    If you’re an author who has written a book to build your personal brand, one of the best ways to sell more books is to offer bonus content that helps readers implement your ideas and encourages others to recommend your book.

    Bonus content is one of the easiest and most practical ways you can set …

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    Posted in authors corner, Personal Branding, Success Strategies

    Content Marketing for Your Personal Brand

    Content is a tool used to develop awareness. Content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” (-Junta42)

    So, how do we take awareness-developing content and turn it into …

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    Posted in Personal Branding

    3 Ways to Use Search and Authenticity in Personal Branding

    I was skimming through Chris Brogan’s posts and happened across a post called: A Counterpoint to the Branding Craze. This caught my attention because I am a huge advocate for branding, in both the personal and professional world.

    I have tried to use my blog to create a brand identity for myself and my company …

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    Posted in Corporate Branding, Employer Branding, Personal Branding, Social Media
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