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    How To Build Your Brand And Sell More Books

    If you’re an author who has written a book to build your personal brand, one of the best ways to sell more books is to offer bonus content that helps readers implement your ideas and encourages others to recommend your book.

    Bonus content is one of the easiest and most practical ways you can set …

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    Posted in authors corner, Personal Branding, Success Strategies

    Content Marketing for Your Personal Brand

    Content is a tool used to develop awareness. Content marketing is “a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” (-Junta42)

    So, how do we take awareness-developing content and turn it into …

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    Posted in Personal Branding

    3 Ways to Use Search and Authenticity in Personal Branding

    I was skimming through Chris Brogan’s posts and happened across a post called: A Counterpoint to the Branding Craze. This caught my attention because I am a huge advocate for branding, in both the personal and professional world.

    I have tried to use my blog to create a brand identity for myself and my company …

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    Posted in Corporate Branding, Employer Branding, Personal Branding, Social Media
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