Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the …
When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by telling about your business to their friends and coworkers. They do free word of mouth marketing for you and as a result, your business grows. Therefore, you need to value your customers and make them …
Having a reputable employer brand is a must for an organization’s strategy because it has many non-visible benefits such as able to recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, for organizations, that are still in doubt about investing in employer branding, I’ve put together the below post so keep reading …
There are many positives of technology in the workplace and it definitely changed the way that we work. However, there are downsides of it too. Some employers violate basic human rights of their employees and are being unethical due to too much technology. There are many lawsuits on privacy rights and ethical behavior in the …
Sometimes employees don’t feel engaged at work, leading to a less-than-positive work ethic and environment. That doesn’t mean employers should stream cat videos on a loop to keep workers alert, but engaged employees mean engaged customers.
According to a 2015 Gallup Poll, 32 percent of American employees feel engaged at work, while 50.8 percent of …
Most business owners don’t invest enough time and budget for their office designs. However, office design plays an important role in your employees’ productivity in addition to your brand image. A badly designed office may create a negative atmosphere killing creativity, collaboration, and employee morale. It also affects your brand image in the eyes of …
Need workers but not looking forward to combing through resumes from applicants who clearly didn’t read the job description? In a best-case scenario, an employer will recruit a talent pool of the most qualified candidates with a high aptitude and passion for the work.
Traditionally, that involves reviewing endless data and choosing, at best, 10 …
Every human being wants to be recognized and appreciated for the work they do because they like to see the reward of their efforts. However, managers often wait until the annual performance review day to give their feedbacks and show their recognitions. Managers shouldn’t wait only one day of the year to recognize their employees. …
All of the businesses want to reach out more and more customers and they try many different marketing tactics for this. They use social media, TV and magazine ads, and outdoor campaigns. However, they often forget promotional products or undervalue the power of them. Handing out free promotional products can be very powerful for your …
You don’t need to wait until the performance evaluation day to show recognition to your employees. As an employer you can be more proactive and appreciate your employees any time. Sure, everybody wants to be recognized with a bigger paycheck or via getting promoted but there are many other ways of appreciating your employees without …
