Category: Employer Branding

Why ISO Certification is Important for Companies
Corporate BrandingEmployer BrandingPersonal BrandingSuccess Strategies

Why is ISO Certification Important for Companies?

An internationally recognized certification, the ISO 9001 certification ensures quality of products and services of a company. Being ISO-9001 certified has lots of benefits to corporations. Some of these benefits include but not limited to;

Increased Credibility and Recognition: The International Organization for Standardization issues the ISO 9001 certification, which is accepted around the world.…
Read the Rest →
Employer BrandingPersonal BrandingWorkplace Success

Are You the Office Trick or Treat?

Organizational leadership guru Adam Grant recently commented on what spoils a workplace culture. It’s surprisingly simple. It takes just one person to obliterate a collaborative, supportive and positive environment. It doesn’t have to be a person at the top. One mean-spirited, conniving, credit-hogging, work-shirking colleague will ruin your day, your week, or however long you …

Brand Yourself AsCorporate BrandingEmployer BrandingMarketingMedia BrandingPersonal BrandingSocial MediaSuccess Story

Win in Business like the Golden State Warriors

I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …

Employer BrandingRecruitmentSuccess StrategiesWorkplace Success

Choosing the Right Recruiting Firm

Recruiting is time-consuming; it’s often an arduous and complex process finding the candidates themselves. Just as difficult for most companies is finding the right headhunting firm to represent their organization.

The search means discerning who will maintain high standards of employer branding and ultimately procure the necessary talent in order to further the company’s competitive …

Corporate BrandingEmployer BrandingRecruitmentSuccess Strategies

Recruiting Employees Who Win

In business, the companies that hire the best employees are the companies that win. This concept sounds simple, executing on it is an entirely different story. Despite more efficient job ad targeting and increased usage of social recruiting, hiring “difference makers” is – and always has been – a tall sales order.

It’s basic recruiting …

ArticlesBrand Yourself AsCareer DevelopmentCorporate BrandingeBrandEmployer BrandingentrepreneurshipeventsInterviewmanagementMarketingMedia BrandingNetworkingPeoplePersonal BrandingPositioningPRSuccess StorySuccess Strategies

David Grutman: Bartending in Aventura to the King of South Beach Nightlife

Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

Employer BrandingRecruitmentReputation Management

Why Traditional Recruiting Methods Fail

The amount of time, effort and frustration companies go through to find reliable, intelligent recruiting assistance is astronomical.

Over the years, the majority of hiring companies bounce from one recruitment company to another, unable to gauge the real reason behind their inability to find effective staffing assistance.

Naturally, they wonder what the driver behind their …

Career DevelopmentEmployer Brandinggen-yJob SearchMiscPersonal BrandingSuccess StrategiesWorkplace Success

What Millennials Seek, Desire in an Employer

I just read an interesting article online entitled, Stop Treating Millennial Employees Like Enigmas, written by Sara Roberts and Michael Papay and featured on Fastcompany.com.[1] As the title suggests, the article focuses on how businesses can best utilize the skills and talents of Millennials, generally defined as that 80-million-strong cohort born between 1977 and 2000, …