Category: PR

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David Grutman: Bartending in Aventura to the King of South Beach Nightlife

Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

InterviewPeoplePersonal BrandingPRReputation ManagementSkill DevelopmentSocial MediaSuccess StorySuccess Strategies

Genuine Friendships and Integrity in Nightlife with Jesse Waits

I recently had the opportunity to chat with Jesse Waits, Managing Partner and Co-Founder of XS and Tryst. Waits led XS to repeat appearances as the number one club on Nightclub & Bar’s Top 100 list in 2011, 2013, 2014 and 2015. In the interview we cover topics such as relationship management, ethics, and event …

MarketingPersonal BrandingPRSocial Media

Six Ways Sales Professionals Should Use Social Media

Most sales professionals I’ve encountered are using LinkedIn for business. However, few truly understand how to fully leverage sites like LinkedIn, Facebook, and Twitter. Social media is not only great for building relationships, but it is also wonderful for prospecting and attracting clients through a strong brand.

I just finished conducting a workshop for a …

Personal BrandingPRReputation ManagementSocial Media

Three Tips for Handling a Social Media Brand Crisis

One of the most amazing benefits of leveraging social media is the ability to gain momentum behind a concept or brand. The corresponding negative is damaging publicity and untrue information can also spread quickly and gain traction.

Most professionals are wholly unaware of how to handle a social media crisis for their personal brand or …

Corporate BrandingentrepreneurshipPRReputation Management

10 Tips for Reacting (or Not!) to Bad Brand Publicity

Bad news travels fast. What ONE tip would you give an entrepreneur who just spotted some bad brand publicity?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship …

Corporate BrandingEmployer BrandingPRSocial Media

12 Ways to Create Interesting Company Content in a Boring Industry

What are some tips for creating really interesting company blogs even in my dry, boring old industry?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back …

Book ReviewsCareer DevelopmenteBrandInterviewPeoplePersonal BrandingPRSuccess Strategies

Personal Branding Interview: Jessica Kleiman & Meryl Weinsaft Cooper

Today, I spoke to both Jessica Kleiman and Meryl Weinsaft Cooper, who have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side. They are the co-authors of Be Your Own Best Publicist, which just came out today. In this interview, they discuss how to get …