Show,Tell, and Sound Off on Facebook!
I remember in 2007 signing up for Facebook because I have always been an ‘early adopter’ of technology and communication trends. It seemed like fun.
Then in 2008, we used it to promote one of our high school class reunions and grew our participants from 11 to 140 in less than a month! It was …
67% of Employers Plan to Increase Hiring Soon
It’s about time that job seekers, and economists alike, heard some good news about hiring particularly in light of this month’s unemployment figures with an unemployment rate of 9.2% and a mere 18K new jobs, 92K less than expected.
According to Jobvite, the leading recruiting platform for the social web, 67% of companies will increase …
Should Your Online Persona Be Different From Your Offline?
“What if my personality in real life is different from my online one?” I was once asked during an interview. “Do I need to hide who I truly am online so people will want to connect with me and I can find a job?”
My answer: If you need to hide who you truly are …
What Do Famous People Think?
On SNL last Saturday night, we had three Mark Zuckerbergs, only one of which is actually the FB/Social Network god/demon himself. The cinema Zuckerberg, Jesse Eisenberg and the SNL Zuckerberg, Andy Samberg landed on stage with Zuck himself.
Your brand extensionsSo, there he stood with the least flattering versions of himself. Could you keep …
Facebook “Bio” and Entrepreneurs
During once of Facebook’s recent re-designs, the “bio” section became front and center on the “info” section of a Facebook profile. This change appears to have replaced the “about me” section which was historically at the bottom of a Facebook profile.
Re-thinking the strategyFor the entrepreneur, this means they need to re-think their branding …
New Facebook Groups and Your Personal Brand
The social world has become much more social lately with the release of The Social Network or affectionately dubbed, “The Facebook Movie.” Now more than ever, people are flocking to the Internet to connect with their friends, check out potential dating prospects, find out what time that party is tonight, and send messages to loved …
Personal Brands: Stop Giving it Away
In case you don’t feel you’ve sufficiently waived your right to privacy, sign up for FriendShuffle. Once you connect this tool to your Facebook and Twitter accounts, your so-called friends and followers can see what web pages you opened and how long ago you opened them. We can join you or judge you, by clicking …
Personal Brands: Surprise! You Are What You Like
Facebook’s magical money machine is all in its signature “Like” button. Facebook isn’t selling advertisers on the likelihood you’ll buy something. Its click through rate is 1/10th of one percent versus Google’s nearly 10% of audience reached. The goal is getting your permission (without your realizing it) for the brand to announce …
How The Social Network Movie Will Damage Zuckerberg’s Brand
The Social Network movie is coming out on October 1st and has already received substantial reviews from the likes of Rolling Stone Magazine and other influential publications. Rotten Tomatoes gave it a 100%, which is extremely rare for this type of movie, or any movie in general. The New York Post says “It’s the finest …
Pros and Cons of Combining Your Social Identities
Social media has all but reinvented the concept of personal branding. With the establishment of Facebook, Twitter, LinkedIn, blogs and other social media platforms, the opportunities for development, expression and expansion of personal brands has grown to extend never seen before.
Social media presenceI’ve spoken to many brand-conscious professionals, many from the Gen X …