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    You Get What You Give

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    There are many reasons why it is appropriate to name this post in this manner: 1) my good friend wrote a marketing book with the same title; and 2) this particular concept is very true. Whether you like to say, “show your love,” “pay it forward,” or any similar maxim, taking part in a program …

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    Posted in Brand Yourself As, Career Development, Me 2.0, Networking, People, Personal Branding, Positioning

    Just To Get a Rep

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    As a mode of communications, the internet in general, and social media, in particular, has allowed us to connect to others in many different ways. We can share all types of happenstances in our lives and this ability can affect our lives both our personal and professional lives. Social media, for some, has seemingly blurred …

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    Posted in Brand Yourself As, Career Development, Career Resources, entrepreneurship, Me 2.0, Personal Branding, Positioning, Reputation Management, SEO, Social Media

    Now It’s Time To Show Your Character(s) On Twitter

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    In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.

    In the coming months, we're introducing new ways for you to express even more with a Tweet: …

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    Posted in Brand Yourself As, Employer Branding, Marketing, Personal Branding, Positioning, Social Media, Sound Branding

    Your Brand is About the Feels

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    When it comes to building a brand, business or personal, there are many elements that must be considered in order to assemble it correctly. Such elements are separated into two categories: intellectual and emotional. And while the intellectual elements should, by no means, be diminished, when you think about the power branding actively holds, it …

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    Posted in Brand Yourself As, Career Development, entrepreneurship, Me 2.0, Personal Branding, Positioning, Reputation Management, Skill Development

    25 Best Jobs For Work-Life Balance (2015)

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    Maintaining a healthy work-life balance can be tough in today’s work environment, but some jobs allow for more flexibility than others. In fact, work-life balance has decreased in recent years, as employees have reported an average work-life balance satisfaction rating of 3.5 in 2009, 3.4 in 2012, and 3.2 thus far in 2015* (Ratings based …

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    Posted in guest post, Positioning

    To Win New Job, Think, Act Like Top Salesperson

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    ONCE OUR EXECUTIVE RECRUITING FIRM, The HTW (“Hire to Win”) Group, DECIDES TO PRESENT A CANDIDATE to one of our hiring company clients for an open position, we stress to the candidate that, from that point forward, she needs to consider herself as being in the sales business. The response we typically get? “Oh, my …

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    Posted in Career Development, Job Search, Personal Branding, Positioning, Skill Development, Success Strategies

    Time to Declare Your CAREER Independence?

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    SINCE I AM WRITING THIS ON THE FOURTH OF JULY I GOT TO THINKING ABOUT THE WHOLE CONCEPT OF INDEPENDENCE, and specifically, about the true meaning behind our country’s Independence Day. It’s not just about the cookouts or the fireworks displays. Nor is it about having another long weekend. Rather, in essence, it’s about how …

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    Posted in Career Development, Job Search, Personal Branding, Positioning, Success Strategies

    4 Kinds of Job Hunters; Which are YOU?

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    IT’S BEEN SAID THAT, WHEN IT’S TIME TO TAKE ACTION OR ESTABLISH A POSITION ON IMPORTANT LIFE ISSUES, THERE ARE ESSENTIALLY FOUR GENERAL KINDS OF PEOPLE, THOSE WHO . . .

    1. MAKE things happen;

    2. WAIT for things to happen;

    3. WATCH things happen; and

    4. WONDER what happened!

    Just coincidentally, there are also …

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    Posted in Career Development, Job Search, Personal Branding, Positioning, Skill Development, Success Strategies

    Keeping Your Personal Brand Professional in a Shark Fight

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    The higher you climb, the more fans you get. Subsequently, the higher you climb, the more people are there to point out flaws in your arguments. Openly calling someone out for misinformation has always been a practice. Whether through poetry as was popular in the 1700s or through the internet as is popular today, you …

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    Posted in Personal Branding, Positioning, PR, Reputation Management

    Timely ‘Thank You’ Note/Email Often Job Tie-Breaker

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    LOOKING FOR AN EASY, YET VERY EFFECTIVE WAY TO DIFFERENTIATE YOURSELF IN A VERY POSITIVE WAY FROM THE “COMPETITION,” i.e., others seeking the same position(s) as you, during a new job search? Simply send a timely, well-written, short “Thank You” note or email following each and every face-to-face interview with a hiring manager.

    Oh, you …

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    Posted in Career Development, Interview, Personal Branding, Positioning, Sound Branding, Success Strategies
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