• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    Your Brand is About the Feels

    14561581102_472fb7425c

    When it comes to building a brand, business or personal, there are many elements that must be considered in order to assemble it correctly. Such elements are separated into two categories: intellectual and emotional. And while the intellectual elements should, by no means, be diminished, when you think about the power branding actively holds, it …

    Tagged with: , , ,
    Posted in Brand Yourself As, Career Development, entrepreneurship, Me 2.0, Personal Branding, Positioning, Reputation Management, Skill Development

    25 Best Jobs For Work-Life Balance (2015)

    shutterstock_229348102

    Maintaining a healthy work-life balance can be tough in today’s work environment, but some jobs allow for more flexibility than others. In fact, work-life balance has decreased in recent years, as employees have reported an average work-life balance satisfaction rating of 3.5 in 2009, 3.4 in 2012, and 3.2 thus far in 2015* (Ratings based …

    Tagged with: , , ,
    Posted in guest post, Positioning

    To Win New Job, Think, Act Like Top Salesperson

    shutterstock_256659028

    ONCE OUR EXECUTIVE RECRUITING FIRM, The HTW (“Hire to Win”) Group, DECIDES TO PRESENT A CANDIDATE to one of our hiring company clients for an open position, we stress to the candidate that, from that point forward, she needs to consider herself as being in the sales business. The response we typically get? “Oh, my …

    Tagged with: , , ,
    Posted in Career Development, Job Search, Personal Branding, Positioning, Skill Development, Success Strategies

    Time to Declare Your CAREER Independence?

    shutterstock_203140399

    SINCE I AM WRITING THIS ON THE FOURTH OF JULY I GOT TO THINKING ABOUT THE WHOLE CONCEPT OF INDEPENDENCE, and specifically, about the true meaning behind our country’s Independence Day. It’s not just about the cookouts or the fireworks displays. Nor is it about having another long weekend. Rather, in essence, it’s about how …

    Tagged with: , , ,
    Posted in Career Development, Job Search, Personal Branding, Positioning, Success Strategies

    4 Kinds of Job Hunters; Which are YOU?

    shutterstock_274416224

    IT’S BEEN SAID THAT, WHEN IT’S TIME TO TAKE ACTION OR ESTABLISH A POSITION ON IMPORTANT LIFE ISSUES, THERE ARE ESSENTIALLY FOUR GENERAL KINDS OF PEOPLE, THOSE WHO . . .

    1. MAKE things happen;

    2. WAIT for things to happen;

    3. WATCH things happen; and

    4. WONDER what happened!

    Just coincidentally, there are also …

    Tagged with: , ,
    Posted in Career Development, Job Search, Personal Branding, Positioning, Skill Development, Success Strategies

    Keeping Your Personal Brand Professional in a Shark Fight

    shutterstock_272405474

    The higher you climb, the more fans you get. Subsequently, the higher you climb, the more people are there to point out flaws in your arguments. Openly calling someone out for misinformation has always been a practice. Whether through poetry as was popular in the 1700s or through the internet as is popular today, you …

    Tagged with: , , , , ,
    Posted in Personal Branding, Positioning, PR, Reputation Management

    Timely ‘Thank You’ Note/Email Often Job Tie-Breaker

    shutterstock_172259543

    LOOKING FOR AN EASY, YET VERY EFFECTIVE WAY TO DIFFERENTIATE YOURSELF IN A VERY POSITIVE WAY FROM THE “COMPETITION,” i.e., others seeking the same position(s) as you, during a new job search? Simply send a timely, well-written, short “Thank You” note or email following each and every face-to-face interview with a hiring manager.

    Oh, you …

    Tagged with: , ,
    Posted in Career Development, Interview, Personal Branding, Positioning, Sound Branding, Success Strategies

    How to Craft Job Search Emails That Get Read

    shutterstock_250745089

    AS A PROFESSIONAL HEADHUNTER I GET LITERALLY HUNDREDS OF EMAILS EACH AND EVERY BUSINESS DAY FROM POTENTIAL CANDIDATES FOR POSITIONS I AM ATTEMPTING TO FILL for our recruiting firm’s hiring company clients. Here is a sad, depressing, discouraging fact about the overwhelming majority of these emails: Most are very poorly written and constructed, confused and …

    Tagged with: , ,
    Posted in Brand Yourself As, Career Development, Job Search, Marketing, Personal Branding, Positioning, Skill Development, Success Strategies

    5 Mistakes That Could Easily Derail Your Career

    shutterstock_254972836

    DURING THE GREAT RECESSION, WHEN HUGE LAYOFFS AND FREQUENT DOWNSIZINGS WERE THE GENERAL ORDER OF THE DAY FOR MANY, MANY EMPLOYERS, literally millions of men and women were in constant, sometimes paralyzing fear that the next “heads” on “the chopping block” could quickly and easily end up being their own.

    Thank goodness, now that hiring …

    Tagged with: , , ,
    Posted in Brand Yourself As, Career Development, Personal Branding, Positioning, Sound Branding

    4 ‘Never-Fail’ Negotiation Tips from an Expert

    shutterstock_246245404

    EDITOR’S NOTE: Last week’s post (What’s Usually Negotiable in Job Offer, What’s Not) focused on four  elements of the typical job offer that usually are open to negotiation (salary, starting date, vacation days and relocation reimbursement) and three elements that rarely if ever are open to negotiation (insurance benefits, company retirement plans and paid time …

    Tagged with: , ,
    Posted in Career Development, Career Resources, Job Search, Personal Branding, Positioning, Skill Development, Success Strategies
    Content Partners
    As Seen In