• Learn How to Build a Powerful Personal Brand That Will Differentiate You and Allow You To Compete in the Global Marketplace.
  • Blog Archives

    5 Questions to Ask Before You Launch Your Info Product

    light-bulb-1002783_640

    Although there’s still value in education via hard copy, tons of digital nomads are on the hunt for quick answers. There’s an opportunity to capitalize on this trend, by using the sale of information products. The following questions will help you triple check your product creation, and profit from this opportunity.

    Does this product accurately …

    Tagged with: , ,
    Posted in entrepreneurship, Marketing, Misc, Positioning

    Think Like a Brand

    businessman-1492563_640

    As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a …

    Tagged with: , , , , , ,
    Posted in Brand Yourself As, Corporate Branding, Marketing, Me 2.0, Personal Branding, Positioning, Skill Development, Sound Branding

    You Get What You Give

    6424464061_de9d36f647

    There are many reasons why it is appropriate to name this post in this manner: 1) my good friend wrote a marketing book with the same title; and 2) this particular concept is very true. Whether you like to say, “show your love,” “pay it forward,” or any similar maxim, taking part in a program …

    Tagged with: , ,
    Posted in Brand Yourself As, Career Development, Me 2.0, Networking, People, Personal Branding, Positioning

    Just To Get a Rep

    14441128264_3d96a0e5ca

    As a mode of communications, the internet in general, and social media, in particular, has allowed us to connect to others in many different ways. We can share all types of happenstances in our lives and this ability can affect our lives both our personal and professional lives. Social media, for some, has seemingly blurred …

    Tagged with: , , ,
    Posted in Brand Yourself As, Career Development, Career Resources, entrepreneurship, Me 2.0, Personal Branding, Positioning, Reputation Management, SEO, Social Media

    Now It’s Time To Show Your Character(s) On Twitter

    tweet-structure

    In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.

    In the coming months, we're introducing new ways for you to express even more with a Tweet: …

    Tagged with: , ,
    Posted in Brand Yourself As, Employer Branding, Marketing, Personal Branding, Positioning, Social Media, Sound Branding

    Your Brand is About the Feels

    14561581102_472fb7425c

    When it comes to building a brand, business or personal, there are many elements that must be considered in order to assemble it correctly. Such elements are separated into two categories: intellectual and emotional. And while the intellectual elements should, by no means, be diminished, when you think about the power branding actively holds, it …

    Tagged with: , , ,
    Posted in Brand Yourself As, Career Development, entrepreneurship, Me 2.0, Personal Branding, Positioning, Reputation Management, Skill Development

    25 Best Jobs For Work-Life Balance (2015)

    shutterstock_229348102

    Maintaining a healthy work-life balance can be tough in today’s work environment, but some jobs allow for more flexibility than others. In fact, work-life balance has decreased in recent years, as employees have reported an average work-life balance satisfaction rating of 3.5 in 2009, 3.4 in 2012, and 3.2 thus far in 2015* (Ratings based …

    Tagged with: , , ,
    Posted in guest post, Positioning

    To Win New Job, Think, Act Like Top Salesperson

    shutterstock_256659028

    ONCE OUR EXECUTIVE RECRUITING FIRM, The HTW (“Hire to Win”) Group, DECIDES TO PRESENT A CANDIDATE to one of our hiring company clients for an open position, we stress to the candidate that, from that point forward, she needs to consider herself as being in the sales business. The response we typically get? “Oh, my …

    Tagged with: , , ,
    Posted in Career Development, Job Search, Personal Branding, Positioning, Skill Development, Success Strategies

    Time to Declare Your CAREER Independence?

    shutterstock_203140399

    SINCE I AM WRITING THIS ON THE FOURTH OF JULY I GOT TO THINKING ABOUT THE WHOLE CONCEPT OF INDEPENDENCE, and specifically, about the true meaning behind our country’s Independence Day. It’s not just about the cookouts or the fireworks displays. Nor is it about having another long weekend. Rather, in essence, it’s about how …

    Tagged with: , , ,
    Posted in Career Development, Job Search, Personal Branding, Positioning, Success Strategies

    4 Kinds of Job Hunters; Which are YOU?

    shutterstock_274416224

    IT’S BEEN SAID THAT, WHEN IT’S TIME TO TAKE ACTION OR ESTABLISH A POSITION ON IMPORTANT LIFE ISSUES, THERE ARE ESSENTIALLY FOUR GENERAL KINDS OF PEOPLE, THOSE WHO . . .

    1. MAKE things happen;

    2. WAIT for things to happen;

    3. WATCH things happen; and

    4. WONDER what happened!

    Just coincidentally, there are also …

    Tagged with: , ,
    Posted in Career Development, Job Search, Personal Branding, Positioning, Skill Development, Success Strategies
    Content Partners
    As Seen In