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    5 Mistakes That Could Easily Derail Your Career

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    DURING THE GREAT RECESSION, WHEN HUGE LAYOFFS AND FREQUENT DOWNSIZINGS WERE THE GENERAL ORDER OF THE DAY FOR MANY, MANY EMPLOYERS, literally millions of men and women were in constant, sometimes paralyzing fear that the next “heads” on “the chopping block” could quickly and easily end up being their own.

    Thank goodness, now that hiring …

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    Posted in Brand Yourself As, Career Development, Personal Branding, Positioning, Sound Branding

    4 ‘Never-Fail’ Negotiation Tips from an Expert

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    EDITOR’S NOTE: Last week’s post (What’s Usually Negotiable in Job Offer, What’s Not) focused on four  elements of the typical job offer that usually are open to negotiation (salary, starting date, vacation days and relocation reimbursement) and three elements that rarely if ever are open to negotiation (insurance benefits, company retirement plans and paid time …

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    Posted in Career Development, Career Resources, Job Search, Personal Branding, Positioning, Skill Development, Success Strategies

    When curve balls are thrown at you seize control

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    Almost always there exists a way around troublesome situations, and it’s up to us to take action. But before hasty actions are taken, pause to consider the options.

    Confer with your better friends as to how they might handle similar situations. Over time, make it a habit to take the time to frequently update one …

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    Posted in entrepreneurship, Media Branding, Positioning, Sound Branding

    Secrets to a Successful Name for Your Personal Brand

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    Many of the most iconic brands around the world seemingly have little in common, especially if they’re operating in vastly different industries. However, under the surface there is one thing that links them – their understanding of what’s in a name.

    In this article, we’ll look at a few of the things that startups should …

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    Posted in Corporate Branding, Personal Branding, Positioning

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

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    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies

    Making a Name for Your Personal Brand

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    In a time where virtually every word imaginable has been used in the creation of a brand name, many entrepreneurs and business owners are finding it difficult to get ahead. The fact is that startups now have to compete on a global scale, increasing the odds of there being some heavy competition against your personal …

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    Posted in Corporate Branding, Personal Branding, Positioning

    Recover from Error with Sales Strategy

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    Sadly, awkward attempts to recover from errors made usually lead to embarrassment, and many times, loss of the sale.

    It is how you respond to the errors that make the biggest difference for saving the day. And, it is your reaction to the incident that defines your personal brand in the moment.  Prospective clients will …

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    Posted in entrepreneurship, Personal Branding, Positioning

    Transform Wasteful Meetings into Effective Gatherings

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    Experiencing one boring meeting will encourage people to avoid similar events in the future. No one likes to have precious time wasted. Worse yet, are the types of meetings where one person does all of the speaking while showing little interest or concern for others in the room. Instead, the person doing all of the …

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    Posted in entrepreneurship, Personal Branding, Positioning, Success Strategies

    Personal Branding Weekly: You’re Great at Remembering Names, Right?

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    There is so much that is normally going on during the course of introductions to others. Sometimes we’re at a “grip, grin and graze” and we don’t even have a free hand to shake with. Sometimes we’re trying so hard to formulate our “elevator pitch” that we never hear what the other person even said. …

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    Posted in Networking, Personal Branding, Positioning

    Passed Over for the Top Job

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    You have spent years building your application – solid experience, top skills, and a solid reputation.  You are ready to  take the leap to the next level within your organization only to see the opportunity go to someone from the outside.  What are you to do?  Two years ago, the Chronicle of Higher Education posted …

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    Posted in Personal Branding, Positioning, Reputation Management
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