Creating an Online Presence to Develop Your Brand
As an online journalist and news junkie, there are multiple platforms that I use in gathering news and digesting the plethora of information out there. Whether it is to keep up on my areas of interests (tech, social media, business models in journalism) or areas of news that I simply enjoy being informed about (local …
When the Boss Invades Facebook
Don’t panic. It’s just a little invite from your boss. But seriously, what would you do if your boss were to find you in Facebook and sent a request to be your friend? Now, your boss will see your photos in the last …
Success Story: Build Your Personal Brand to Land Major Clients
From time to time, I receive success stories from the Personal Branding Blog readers and those that have also benefited from reading Me 2.0, which was recently named to the New York Times job search summer reading list. The most recent and interesting personal branding success story comes from Jason VanDusen, who is the Vice …
Is Facebook Now The Top Personal Branding Tool?
Dan Schawbel did a great job of notifying everyone in advance of the major development of vanity URL’s over at Facebook. I hope most of you were able to get your name or something quite close — I was real pumped to be able to grab www.facebook.com/chadlevitt. There’s been a ton of chatter on Twitter …
Your Digital DNA
Facebook made available ‘personalized’ URL’s at midnight on Friday. I got mine facebook.com/beverlymacy. Did you get yours? Another personal branding opportunity!
Your Digital DNAAs more and more people realize the value and importance of personal branding, I thought it important to take a step back and remember that your online/digital presence is absolutely necessary …
REQUIRED: A Custom Facebook URL For Your Brand Name
Facebook is releasing custom URL’s for both profile and fan pages. This is a big move by Facebook and if you review their announcement this afternoon, there are a few details that you want to pay attention to. From my perspective, this is perhaps the most important news since Google released their profile pages a …
Be Your Own Brand Manager
You’ve written your Personal Brand Statement. You looking for a job and have sent hundreds of resumes, but no one is calling you for an interview.
Brand PromotionHave you thought of using Twitter and your Status Updates as an advertising platform for your brand? No one will know how good you are if you …
Personal Branding Interview: Clara Shih
Today, I spoke with Clara Shih, who is the author of The Facebook Era and a Salesforce.com employee. In this interview, she discusses what the Facebook era is, how she came to write the book, what social networks mean for personal branding, and more.
What is the Facebook Era?The Facebook Era is the technology, …
How To Create Your Personal Brand — Part 3
The first two posts in this series explored how you can begin creating your personal brand through having a few great brainstorm sessions, organizing your thoughts by creating a web, and then showed you how to create your own self-hosted blog with some great how-to videos.
This week’s post will explore how you can begin …
Right Message, No Results? Why Audience Matters and How to Find The Right One
Do you ever feel like you’re doing all the right things with networking, but you’re not getting results? I got an email recently from one entrepreneur who networks diligently, participating in a business leads group, local Chamber of Commerce meetings, and other events.
He writes: “I feel my presentation is adequately polished, I follow up …