Category: gen-y

Career Developmententrepreneurshipgen-yInterviewJob SearchPersonal BrandingPRReputation ManagementSocial MediaSuccess StorySuccess Strategies

An Audacious Way to Build an Online Brand

Last week, Jamie Varon made waves in the Twitter and Gen Y communities with a career advice post about her last job and a new website to get Twitter to hire her. I caught up with her to talk about what she’s doing to build her online personal brand – and ask how she comes …

Book ReviewsCareer DevelopmentEducationgen-yInterviewPeoplePersonal BrandingRecruitmentSuccess Strategies

Personal Branding Interview: Jaye Fenderson

Today, I spoke with Jaye Fenderson, who is a college advice columnist for Seventeen.com and the author of Seventeen’s Guide To Getting Into College. We’ve spoken a lot about the economy and it’s impact on employment, as well as tips that regular job seekers can use to get ahead in these tough times.  In this …

Book ReviewsEmployer Brandinggen-yInterviewPeoplePersonal Branding

Strong Employer Brands Pay Attention to Corporate Social Responsibility

Today, I spoke with Kellie A. McElhaney, who is a professor at UC Berkeley’s Haas School of Business and one of the main brains behind the corporate social responsibility (CSR) initiative that is spreading all over the world.  When it comes to employer branding, successful corporations are able to bridge their brand and that of …

Book Reviewsgen-yInterviewPeoplePersonal BrandingSuccess Strategies

Exclusive Interview With International Celebrity Businessman Don Tapscott

Today, I spoke with Mr. Don Tapscott, who is best known as the author of Wikinomics, the international bestselling web 2.0 book. His new book is called Grown up Digital, and I caught up with Don to further investigate how my generation is changing the world as we know it. You might remember that we …

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Schawbel Report: The Current State of Personal Branding [December 2008]

A lot has happened since the last time I posted a “Schawbel Report” on the state of personal branding worldwide. The July edition had some great information on how education is evolving with social media tools, how the workplace is becoming more virtual and reputation management 2.0. I finally got around to doing my 3rd …

Book ReviewsCareer DevelopmentEmployer Brandinggen-yInterviewPersonal BrandingRecruitmentSuccess Strategies

Gen-Y Brands Will Hold the Recruiting Power Very Soon!

Today, I spoke with Tamara J. Erickson, who completely made my day.  She’s a generational expert and her latest book is on Gen-Y.  The coolest thing I got out of this interview is the fact that the amount of jobs in our economy will be greater than the amount of Gen-Y’ers to fill positions, even …

Book ReviewsCareer Developmentgen-yInterviewPeoplePersonal BrandingSuccess Strategies

A 16-Year-Old Entrepreneur Tells Us How to Make eMillions

Today, I spoke with Stanley Tang, who is a 16-year-old rockstar entrepreneur.  He makes me wish I knew this personal branding stuff ten years ago.  Stanley is very ambitious and has earned a lot of respect for a young Gen-Y’er.  To be able to interview millionaire players for a book isn’t something most high schools …