Category: gen-y

Brand Yourself AsCareer Developmentgen-yPeoplePersonal BrandingReputation Management

Personal Branding that Can Work for Anyone

Like many twentysomethings, I run into the problem of not understanding my personal brand. At times, I don’t know where to start, and I’ve been at this for 3 years.

The truth is most twentysomethings don’t know what they want to do with their lives, which makes it impossible to commit to a single message, …

Brand Yourself AsCareer Developmentgen-yPersonal BrandingPositioningReputation Management

Don’t Put Off Personal Branding to Focus on Keeping Your Job

Believe it or not, there are actually some people who are taking a not-so-secret delight in the economic recession. Who? Employers.

They’re glorying in the fact that there are so few jobs available that they receive hundreds of applications for a single position. They’re thrilled that they can wring salary concessions out of their employees …

Book ReviewsCareer Developmentgen-yInterviewPeoplePersonal Branding

Personal Branding Interview: Bob Jennings

Today, I spoke with Bob Jennings, who is the coauthor of The Adversity Paradox.  Bob views the poor economy as a transformational opportunity—those who emerge stronger will be the success stories of the future.  In this interview, Bob talks about key traits that he looks for when hiring new employees, and more information on why …

Book ReviewsCorporate BrandingFuturesgen-yInterviewmanagementPeoplePersonal Branding

Personal Branding Interview: Douglas Rushkoff

Today, I spoke to Douglas Rushkoff, who is the author of the new book Life Inc.: How the World Became a Corporation and How to Take It Back.  In this interview, Douglas discusses his view of personal branding, how branding impacts online transactions, how we can take the world back from corporations, as well as …

Career DevelopmentCorporate BrandingeBrandgen-yInterviewMarketingPeoplePersonal BrandingSuccess Strategies

Personal Branding Interview: Linda Bustos

Today, I spoke to Linda Bustos, who works for Elastic Path Software and is an award winning blogger at the Get Elastic eCommerce Blog.  In this interview, Linda talks about inbound and outbound marketing, why personal branding is important to Gen-Y, shares her avatar advice and more.

What does it mean to ‘get elastic’?

Though …

Brand Yourself AsCareer Developmentgen-yPersonal BrandingPositioningReputation Management

Recent College Graduates Listen Up | Build Your Personal Brand

While doing my weekend reading I came across a few articles from different perspectives on the unemployment rate, job creation, and what new college graduates should do in such a tough job market. The tone was overwhelmingly negative and really didn’t leave you feeling too optimistic about the outlook for the future. Seems like the …

Brand Yourself AsCareer Developmententrepreneurshipgen-yPersonal BrandingPRReputation ManagementSuccess Strategies

Live in the Moment Because it’s Never too Late

I just had dinner with my good friend Theresa who works at one of the Big Four Accounting Firms.  She doesn’t love her job, but she doesn’t absolutely hate it either because it pays the rent.  Times are tough, and her firm is going to have a massive layoff next week, and she might be …

Book ReviewsCareer Developmententrepreneurshipgen-yInterviewPeoplePersonal Branding

Personal Branding Interview: Donna Fenn

Today, I spoke with Donna Fenn, who is a contributing editor at Inc. Magazine and author of an upcoming book called Upstarts! Since the book isn’t coming out till August, I figured I would get the first book interview before everyone else starts harassing her.  In this interview, Donna talks about Gen-Y entrepreneurship, how it’s …

Brand Yourself AsCareer Developmentgen-yPersonal BrandingPositioningReputation Management

Two Questions About Personal Branding Issues

Here are two posts that caught my eye this week. Neither was about personal branding, but both raised questions about personal branding that are worth discussing. What do you think?

If you want to be successful, be worth sharing by Jamie Varon

Do we damage our personal brands by overdoing the self-promotion? Jamie Varon writes, …

Brand Yourself AsCareer Developmentgen-yPersonal BrandingPositioningReputation ManagementSocial Media

How To Transition or Expand Your Brand to Two Topics

I have a dilemma. I have a blog about Gen Y topics with nearly 1000 subscribers. I started a new blog about marketing and consumer insights this week, and I am worried about transitioning my personal brand. My second blog is far more important than my first one because it’s the platform for my company, …