Category: gen-y

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Personal Branding Interview: Kit Yarrow

Today, I spoke to Kit Yarrow, who is the co-author of Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail.  In this interview, Kit sizes up the typical Gen-Y’er, explains how this group is different than other generations, illustrates how they’ve influenced the workplace and buying, shares some highlights from her research, what motivates …

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My Personal Branding Journey Part 10 – Reflecting Back and Moving Forward

This is the last post in our series where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

It’s been an amazing month sharing my personal branding journey with all of you. I have received great feedback, engaged in some interesting …

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My Personal Branding Journey Part 9: Maintaining Your Brand

This is the ninth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

About a year ago, I received an email from someone who had commented on a post of mine on a series about postcollege depression. …

Brand Yourself AsCareer Developmentgen-ymanagementPersonal BrandingProject ManagementReputation ManagementSuccess Strategies

Distinct or Extinct: 8 Tips to Turn Mundane Projects into WOW Projects That Build Your Brand

Can you remember the last time you completed a “WOW” project? A project you’ll still be bragging and chortling 10 years from now, as Tom Peters would say? If not, rest assured that you can make your work matter – but only if you take proactive steps to make it work for you.

Every assignment…
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My Personal Branding Story Part 5: Becoming a Renaissance Worker

This is the fifth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

In my last post, I introduced the concept of a Renaissance Worker and how I came to see this term as a way to …

Brand Yourself AsCareer Developmententrepreneurshipgen-yguest postMe 2.0Personal BrandingSuccess Strategies

My Personal Branding Story Part 4: I am a Renaissance Worker

This is the fourth of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

Over 500 years ago, a new vision of human beings began to emerge during the Renaissance period that “considered man empowered, limitless in his …

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My Personal Branding Story Part 2 – Discovering Your Brand

This is the second of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

Sometimes all it takes is a small and seemingly inconsequential event to make a major impact that springs you into action. In my first …

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My Personal Branding Journey Part 1: The Personal Branding Kiss of Death

This is the first of ten posts where we follow Marcos Salazar’s personal branding journey, as he uses the concepts and four-step process outlined in Me 2.0 for his own career.

I recently had dinner with a good friend of mine and received what I can only label as The Personal Branding Kiss of Death. …