

TweetDeck’s Rebranding: Introducing XPro
In an unprecedented move that has sent shockwaves through the Twitterverse, the once-beloved social media management tool, TweetDeck, is undergoing a complete metamorphosis, emerging as the all-powerful XPro! As part of a grand rebranding strategy masterminded by the visionary Elon Musk, Twitter itself has now been rechristened as X, a name that reflects the platform’s …


Elon Musk’s Branding: From Twitter to X
Branding has always been a crucial aspect of marketing and communication. It serves as the face of a company, representing its values, identity, and purpose. Over the years, branding has evolved, adapting to the changing dynamics of consumer behavior and technological advancements. In this article, we will explore the journey of branding, from the iconic …


Twitter’s Monetization Program: A Look into Influencer Earnings
Twitter has recently announced its monetization program for content creators on its platform. For the first time, Twitter will share ad revenue with eligible content creators. The program is only accessible in countries where Stripe, a payment platform, supports payouts. Additionally, in order to qualify, individuals must subscribe to Twitter’s membership service, Twitter Blue. All …


How to Start Your Career Using Just Social Media
I often chuckle when people ask the questions: “Is social media that big of a deal?” or “Can social media really boost my career?” My answer is always in the affirmative. This isn’t just because I think so, but because I’ve seen it play out countless times for numerous people.
In our world today, social …


Use Microblogging to Promote Your Personal Brand
Bite-sized content or microblogging is becoming more popular with online audiences on both mobile and computer devices. Creating unique and eye-catching images opens the door for converting leads into sales and growing your social networks with organic methods.
Which platforms work the best for microblogging posts? After conducting the right target market research to learn …


What the New Twitter Character Limit Expansion Means for Your Brand
Twitter is still one of the most popular social networks for brands between their customers to communicate and share information. Recently a major upgrade has allowed all users to take advantage of a new 280 character limit. This microblogging platform has been competing with other platforms like Facbeook, Instagram, and Google Plus, and now it’s …



How Social Media Can Help People In Transition
There’s no newspaper or magazine nowadays that does not devote some space to the fast-developing new phenomenon called social media. My explanation for this is very simple: Let’s say you invite some people for a social gathering to take place in your house. Among the dozen or so you host will be some who are …


Now It’s Time To Show Your Character(s) On Twitter
In case you missed it, a certain corner of the social media world experienced an influx of joy, celebratory actions and a splash of a surprise this week when Twitter announced changes to the way we will tweet.
When news of new ways around Twitter’s 140-character limit were announced, people rejoiced, screamed emphatically, and waved …



Unlock The Key to Successful Social Selling
Everyone in business wonders why sales can be so complex. A simpler and more-straight forward solution is almost always sought. In fact, the new buzz words are “sales enablement”.
The term, sales enablement, can mean so many different things. For example, open communication among departments will significantly contribute to sales enablement. When marketing, sales and …


Use these Strategies to Bypass Gatekeepers
Finding acceptable ways to get around gatekeepers is a hot topic for both salespeople and entrepreneurs. Saddled with the need to continually contact new prospective clients only to not be able to get through is highly frustrating. It takes time away from meeting with clients and implementing sales.
Even with diplomacy, the common experience is …