The Impact of American Influencers’ Visit to Shein: Unveiling Ethical Concerns and Environmental Impact
In recent times, Shein, the Chinese internet shopping giant, has faced significant scrutiny over its labor practices, environmental impact, and ethical concerns. This scrutiny came to a head when a group of American fashion influencers and creators embarked on a sponsored tour of a model factory in China, organized by Shein. The influencers’ subsequent glowing …
Influencer Marketing Takes Center Stage at Cannes Lions 2023
Cannes Lions, the prestigious international festival celebrating creativity in advertising and marketing, has always been a platform for industry leaders to showcase their latest campaigns, strategies, and insights. Over the years, the festival has witnessed the rise of media giants and the transformation of the advertising landscape. However, this year, a new phenomenon has taken …
Simplify Your Personal Brand Video Creation Process With These 4 Tips
Videos are a powerful marketing tool. They’re also hard for a solopreneur to create on their own. Here are four ways to simplify video creation for your personal brand.
Videos are one of the primary ways marketers are promoting their brands to consumers. They foster good engagement, are accessible, and often lead to powerful results. …
Digital Brand
Digital brand is alive and well in the real world.
You will develop your brand via personal relationships that take place in “insignificant” office buildings and sprawling suburban office parks worldwide. That is to say, from …
The Importance of Your Profile Picture for Your Career
Did you ever think of what your profile picture tells about you? Especially, your profile picture on LinkedIn or on a job website should be credible and show your true self because if someone doesn’t know you, the first impression s/he makes about you is by looking at your picture. Also, recruiters spend 19% of …
Top Ten Traits of Creative Leaders
Creativity, innovation and adaptability are the hallmarks of today’s best leaders. Not CEOs mind you, leaders. Don’t confuse a title like CEO with the reality that most of us will lead from the back of the pack, or somewhere in the middle.
Creativity is a calling. Innovation is a burning desire. Adaptability is personal trait.…
Win in Business like the Golden State Warriors
I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …
Secrets to a Successful Name for Your Personal Brand
Many of the most iconic brands around the world seemingly have little in common, especially if they’re operating in vastly different industries. However, under the surface there is one thing that links them – their understanding of what’s in a name.
In this article, we’ll look at a few of the things that startups should …
If Everybody Does It, Why Shouldn’t You?
Everybody says an MBA is worthless. Everybody says Instagram is the only social media worth being on. Everybody says balance is more important than putting in time at work.
So, why should you be any different?
Neuroscientists have found that certain people naturally have divergent thinking. That’s the ability to weave together connections between things …
David Grutman: Bartending in Aventura to the King of South Beach Nightlife
Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …