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    Simplify Your Personal Brand Video Creation Process With These 4 Tips

    Video is a powerful marketing tool, but hard for solopreneurs to create on their own. Here are four ways to simplify brand creation videos.

    Videos are a powerful marketing tool. They’re also hard for a solopreneur to create on their own. Here are four ways to simplify video creation for your personal brand.

    Videos are one of the primary ways marketers are promoting their brands to consumers. They foster good engagement, are accessible, and often lead to powerful results. …

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    Posted in Personal Branding, Video

    Digital Brand

    You develop your digital brand via personal relationships — in both insignificant office buildings and sprawling suburban offices worldwide. You develop your digital brand via personal relationships — in both insignificant office buildings and sprawling suburban offices worldwide.

    Digital brand is alive and well in the real world.

    You will develop your brand via personal relationships that take place in “insignificant” office buildings and sprawling suburban office parks worldwide. That is to say, from …

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    Posted in Personal Branding

    The Importance of Your Profile Picture for Your Career

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    Did you ever think of what your profile picture tells about you? Especially, your profile picture on LinkedIn or on a job website should be credible and show your true self because if someone doesn’t know you, the first impression s/he makes about you is by looking at your picture. Also, recruiters spend 19% of …

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    Posted in Brand Yourself As, People, Personal Branding, Social Media

    Top Ten Traits of Creative Leaders

    Creativity, innovation and adaptability are the hallmarks of today’s best leaders. Not CEOs mind you, leaders. Don’t confuse a title like CEO with the reality that most of us will lead from the back of the pack, or somewhere in the middle.

    Creativity is a calling. Innovation is a burning desire. Adaptability is personal trait.…

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    Posted in Reputation Management, Workplace Success

    Win in Business like the Golden State Warriors

    I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …

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    Posted in Brand Yourself As, Corporate Branding, Employer Branding, Marketing, Media Branding, Personal Branding, Social Media, Success Story

    Secrets to a Successful Name for Your Personal Brand

    Many of the most iconic brands around the world seemingly have little in common, especially if they’re operating in vastly different industries. However, under the surface there is one thing that links them – their understanding of what’s in a name.

    In this article, we’ll look at a few of the things that startups should …

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    Posted in Corporate Branding, Personal Branding, Positioning

    If Everybody Does It, Why Shouldn’t You?

    Everybody says an MBA is worthless. Everybody says Instagram is the only social media worth being on. Everybody says balance is more important than putting in time at work.

    So, why should you be any different?

    Neuroscientists have found that certain people naturally have divergent thinking. That’s the ability to weave together connections between things …

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    Posted in Career Development, Personal Branding, Success Strategies

    David Grutman: Bartending in Aventura to the King of South Beach Nightlife

    Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …

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    Posted in Articles, Brand Yourself As, Career Development, Corporate Branding, eBrand, Employer Branding, entrepreneurship, events, Interview, management, Marketing, Media Branding, Networking, People, Personal Branding, Positioning, PR, Success Story, Success Strategies

    Not Blessed with the Bliss Gene?

    You either have it or you don’t. New neuroscience reveals that 20% of the population has what is best described as a innate marijuana-making machine in their brains, resulting in – among other things – a low probability of becoming addicted to opiates and the like. It’s a gene mutation, the good kind.

    Beyond the …

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    Posted in Personal Branding, Success Strategies

    What Would Tom Brady Say About You?

    Last Sunday, my favorite comment by any of the many sportscasters was this: “Brady was unstoppable when the pressure was strongest.”

    What if we said that about you?

    Are you unstoppable when the pressure is the strongest?

    The strongest stress is when it all comes down to one action you must take in one moment, …

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    Posted in Reputation Management, Workplace Success
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