Tag: Brand Attributes

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The Impact of American Influencers’ Visit to Shein: Unveiling Ethical Concerns and Environmental Impact

In recent times, Shein, the Chinese internet shopping giant, has faced significant scrutiny over its labor practices, environmental impact, and ethical concerns. This scrutiny came to a head when a group of American fashion influencers and creators embarked on a sponsored tour of a model factory in China, organized by Shein. The influencers’ subsequent glowing …

Influencer marketing
Brand Yourself AsMedia BrandingPersonal Branding

Influencer Marketing Takes Center Stage at Cannes Lions 2023

Cannes Lions, the prestigious international festival celebrating creativity in advertising and marketing, has always been a platform for industry leaders to showcase their latest campaigns, strategies, and insights. Over the years, the festival has witnessed the rise of media giants and the transformation of the advertising landscape. However, this year, a new phenomenon has taken …

You develop your digital brand via personal relationships — in both insignificant office buildings and sprawling suburban offices worldwide.
Personal Branding

Digital Brand

You develop your digital brand via personal relationships — in both insignificant office buildings and sprawling suburban offices worldwide.

Digital brand is alive and well in the real world.

You will develop your brand via personal relationships that take place in “insignificant” office buildings and sprawling suburban office parks worldwide. That is to say, from …

Brand Yourself AsCorporate BrandingEmployer BrandingMarketingMedia BrandingPersonal BrandingSocial MediaSuccess Story

Win in Business like the Golden State Warriors

I was born a Warriors fan. Having grown up in the Bay Area and in a household where sports were watched, played, and avidly discussed, the local teams were always a favorite. With basketball and specifically the Warriors, there was always a special feeling about watching them. From the Chris Mullin days to the Chris …

Career DevelopmentPersonal BrandingSuccess Strategies

If Everybody Does It, Why Shouldn’t You?

Everybody says an MBA is worthless. Everybody says Instagram is the only social media worth being on. Everybody says balance is more important than putting in time at work.

So, why should you be any different?

Neuroscientists have found that certain people naturally have divergent thinking. That’s the ability to weave together connections between things …

ArticlesBrand Yourself AsCareer DevelopmentCorporate BrandingeBrandEmployer BrandingentrepreneurshipeventsInterviewmanagementMarketingMedia BrandingNetworkingPeoplePersonal BrandingPositioningPRSuccess StorySuccess Strategies

David Grutman: Bartending in Aventura to the King of South Beach Nightlife

Last week I got the opportunity to chat with David Grutman, one of the founding partners of Miami Marketing Group; the company behind the top Miami nightclubs LIV, STORY, and LIV Sun Life Stadium. Over the course of this interview we will get insight into moving up the ranks of South Beach nightlife, relationship management, …